So it’s hard doing business right now. If you’re thinking of slashing your marketing budget, don’t be too quick. Hugh Davidson, author of ‘Offensive Marketing’ says ‘Studies show that brands that maintain or increase marketing spend in a recession care for do much better their rivals in lengthy run’. Indeed, when to provide a less business available this really be the better choice to become quieter? No, you are required to bang your drum harder and more intelligent. Lowering brand awareness makes it much harder to gain when other sellers have taken your lay. So here are a few tips on cost effective, ‘smart’ marketing activities which could help assist you to through.
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